Logo Design Overview
logo is a symbol that represents a particular company or a brand. Logos are a very important since they help in attracting customers. Remember that your logo is a business tool. The logo you have represents your very company. How it appears tells the potential customers what kind of business you have.
Your logo design should be unique, functional, and effective regardless of the size and attractive regardless of the color. It should also represent the brand/company image well. The ultimate purpose is for the people to recognize your logo and associate yourself with it. Make sure that your chosen logo stands out in the crowd.
A company’s logo should avoid complicated and intricate designs. Too complex a design hinders rapid visual identification and thereby defeats the purpose of the unique identification associated with the company’s logo. A busy, intricate logo may look wonderful but when the same logo is reduced in size for use on a business card it may become a meaningless blob of ink. Keep it simple and clean. Also, avoid using too many colors, highlights, special effects, etc. Most companies wish to use their logo for more than just a single application. Complex designs and color patterns tend to cost more to reproduce and often need to have an additional simplified version created. Another added expense.
A Text-based design is often text only with exclusive typographic behavior. You should prefer a Text-Based design when funds are tight; your company’s name is logically distinguishing but not a household word just yet. Good examples of this are: Yahoo and Wal-Mart.
A Letter-mark design is similar to text but is either an abbreviation or a company’s initials. Good examples of this are: IBM and BMW.
Another type of design is Icon-based. This usually involves an abstract piece of art or picture. Good examples of this are the “swoosh” emblem for Nike or the apple logo for Apple computer.
Designers should be aware of copyrights and trademarks, and should be very careful not to copy any other logo. Using a person’s face, clip-art, third-party fonts, imagery or photographs, and culturally suggestive imagery should be avoided as much as possible. The use of too many effects like shadows, glares, embossing and photo imagery is also not recommended. The logo should also be flexible enough to retain its shape when printed on certain materials that tend to crease or fold.
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